01LISTEN TO GIRLS
Ask girls what they want, what gets in the way and what would make them want to stay. Build sport with them, not simply for them.
SHE BELONGS HERE.
1.3 million girls who once loved sport drop out as teenagers. Puberty, periods, judgement, confidence, safety and fewer opportunities can all change how sport feels. We're asking youth sport to change with girls, so they can keep playing, competing and belonging.
Be The FirstGoal: 5,000
WHY THIS MATTERS
GIRLS WERE LESS ACTIVE THAN BOYS IN 142 OF 146 COUNTRIES STUDIED.
This isn’t a problem belonging to one country or one sport.
WHO research involving 1.6 million adolescents found a gender gap in physical activity across almost every country studied.
Sport is only one part of that picture. But evidence from different countries shows the same pressures appearing again and again. Confidence. Judgement. Cost. Safety. Access. Social support. Body image. Opportunity.
Girls aren’t one group with one reason for leaving. But the gap is global.
THE BELIEF
SPORT SHOULD GROW WITH GIRLS. NOT LOSE THEM AS THEY GROW.
ADOLESCENCE SHOULD NOT MEAN THE END OF SPORT.
1. Belonging
Feel accepted in sport.
2. Confidence
Feel able to take part.
3. Opportunity
Have somewhere to play.
THE PROBLEM
WHY GIRLS WALK AWAY.
THE REASONS DIFFER.
TOO MANY ENVIRONMENTS
DON'T CHANGE WITH THEM.
PRESSURE & JUDGEMENT
Girls can become more conscious of how they look, how capable they feel and how others see them. Fear of judgement and comparison can make sport feel less comfortable as they get older.
PUBERTY CHANGES THE EXPERIENCE
Periods, changing bodies, clothing, privacy and physical discomfort can create new barriers that didn't exist when they were younger.
BELONGING & OPPORTUNITY
Friends, family, coaches, access, cost and the sporting environment all influence whether girls feel supported enough to keep showing up.
WHAT WE’RE ASKING FOR
WHAT NEEDS TO CHANGE
There is no single reason girls step away from sport. Their experiences differ by country, culture, community and circumstance. But international research repeatedly points to the environment around them. Youth sport can do something about that.
02DESIGN FOR ADOLESCENCE
Bodies, confidence, relationships and priorities change as girls grow. Sport needs to recognise those changes rather than expecting the same environment to keep working.
03BUILD BELONGING
Create environments where girls can learn, compete, make mistakes and be themselves without constantly worrying about judgement, appearance or whether they fit in.
04REMOVE BARRIERS TO PLAY
Cost, facilities, safety, transport, scheduling and access can decide who gets to participate. Opportunity only matters when girls can actually reach it.
JOIN OUR MISSION
5,000 voices.
One message.
She belongs here.
We're bringing players, parents, coaches, schools, clubs and sporting organisations together around one belief. Girls should have the chance to keep playing, competing and belonging as they grow. Add your name if you want sport to listen to girls, remove unnecessary barriers and build environments they want to stay in.
— SIGNED5,000 GOAL
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SIGNED IT?
HOW TO SUPPORT
THIS CAUSE
Add your name to the petition and help us show that young people deserve a healthier,
more supportive future in sport.
01Add Your Name
Every voice has power. And together, we can make change happen. Show your support by adding your name to the petition.
02POST ON SOCIAL
03SHARE WITH FRIENDS
Share with your club, friends and community. Whether a parent, coach, or player, together we make change.
SHE BELONGS HERE.Sign Petition
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EXPLORE OUR CAMPAIGNS.
DRIVEN BY PURPOSE.
We exist to close the gap between potential and opportunity. Providing elite mindset, performance and development tools inaccessible to children, parents and coaches outside of academies and pro environments. Helping young athletes everywhere fulfil their potential.
KEEP YOUTH
IN THE GAME
69% of youth players quit by age 13.
We exist to help them find the confidence, belief and enjoyment to keep playing. Because sport doesn’t just build players. It builds stronger humans for life.
SHE BELONGS HERE
1.3 MILLION GIRLS LEAVE SPORT IN THEIR TEENS
Too many girls leave sport before they ever discover what they’re capable of. We stand for a future where girls are seen, backed & given every reason to stay.
TALENT IS EVERYWHERE
52% PARENTS SAY COST LIMITS CHILD’S SPORT.
We support a future where money, race, disability or background doesn’t decide who gets opportunity to play and progress in a sport they love.