01Protect enjoyment
We’re asking clubs, academies, schools and governing bodies to make player retention, confidence and enjoyment part of how success is measured.
KEEP YOUTH
IN THE GAME
Too many young players leave sport before they ever get the chance to fall in love with it. We’re calling on parents, coaches, clubs and governing bodies to put confidence, enjoyment and long-term development ahead of pressure and early results.
Be The FirstGoal: 5,000
WHY THIS MATTERS
1 in 3 YOUNG PEOPLE WHO PLAYED SPORT AT 12 HAD STOPPED BY 14
When young people leave sport, they can lose more than the game itself. Sport can build confidence, friendships, healthy habits and skills they carry into everyday life.
There isn’t one reason young people stop. Pressure can build. Confidence can drop. The fun can disappear. Research shows that enjoyment, feeling capable, support from others and the coaching environment can all affect whether young people stay in sport.
Sport should help young people grow, not make them want to walk away.
We believe better support from parents, coaches, clubs and schools can help more young people enjoy sport for longer, keep developing and stay in the game.
THE BELIEF
Sport should build stronger humans.
not push young people out before they’ve had the chance to grow.
1. Engaged Players
That play into adulthood.
2. Confidence
should grow through sport.
3. Enjoyment
keeps young people playing.
THE CAUSE
WHY YOUNG PLAYERS WALK AWAY.
WHEN PRESSURE GROWS AND ENJOYMENT FADES, EVEN A SPORT THEY LOVE CAN STOP FEELING WORTH IT.
When pressure replaces enjoyment
Too many young players feel pressure to perform, instead of feeling free to enjoy the game.
When confidence gets tied to results
When self-worth is linked to winning, mistakes feel bigger and many lose confidence.
Keep Them Playing.
Sport shapes more than players. It builds confidence, healthy habits and skills that can last a lifetime.
WHAT WE’RE ASKING FOR
WHAT NEEDS TO CHANGE
We’re asking clubs, academies, schools and governing bodies to make player retention, confidence and enjoyment part of how success is measured.
02Develop the person, not just the player
Support character, wellbeing and life skills alongside performance.
03Educate parents and coaches
Provide better education on positive, long-term development.
04Track retention, not only results
Measure success by how many young people stay in sport.
JOIN OUR MISSION
5,000 voices.
One message.
Keep them in sport.
We’re bringing athletes, parents, coaches and supporters together to ask sporting bodies around the world to measure success not only by performance, but by how many young people stay in sport.
— SIGNED5,000 GOAL
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SIGNED IT?
HOW TO SUPPORT
THIS CAUSE
Add your name to the petition and help us show that young people deserve a healthier,
more supportive future in sport.
01Add Your Name
Every voice has power. And together, we can make change happen. Show your support by adding your name to the petition.
02POST ON SOCIAL
03SHARE WITH FRIENDS
Share with your club, friends and community. Whether a parent, coach, or player, together we make change.
KEEP YOUTHIN THE GAME
Sign Petition
Thank you. You have successfully signed the petition.
EXPLORE OUR CAMPAIGNS.
DRIVEN BY PURPOSE.
We exist to close the gap between potential and opportunity. Providing elite mindset, performance and development tools inaccessible to children, parents and coaches outside of academies and pro environments. Helping young athletes everywhere fulfil their potential.
KEEP YOUTH
IN THE GAME
69% of youth players quit by age 13.
We exist to help them find the confidence, belief and enjoyment to keep playing. Because sport doesn’t just build players. It builds stronger humans for life.
SHE BELONGS HERE
1.3 MILLION GIRLS LEAVE SPORT IN THEIR TEENS
Too many girls leave sport before they ever discover what they’re capable of. We stand for a future where girls are seen, backed & given every reason to stay.
TALENT IS EVERYWHERE
52% PARENTS SAY COST LIMITS CHILD’S SPORT.
We support a future where money, race, disability or background doesn’t decide who gets opportunity to play and progress in a sport they love.