With all the press (good and bad) about football agent, we decided to get the inside information from football agent Cesare Marchetti on the inner workings of the agency world. Cesare is the managing director of top level professional football agency M.S.M Football ltd.
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Football Agent Interview – Cesare Marchetti
What percentage of football agents would you say are out for themselves and what percent really have the players best interest at heart?
It is difficult to answer that question, as I don’t focus on other agents and what they’re doing. Agents who last in football have the players best interests at heart, like any other business if you’re clients aren’t happy you don’t have a business.
Does the Media (and social Media) help or hinder your job?
The media doesn’t really make much of a difference to be honest. Sky Sports etc love to dramatize the transfer market, but ultimately clubs and players ignore the media. Players’ quickly learn to block out what the media are writing about them and focus on playing. As an agent you need to have a working relationship with the media, but ultimately the media have zero impact in a transfer.
How important is trust and building a strong relationship with your clients?
Like any business of course trust, integrity and a good relationship with your clients is fundamental. You have to get to know your players’ and understand what is important to them.
Do you feel having a history of working in financial services, gives you an advantage over former players who become agents?
My business experience, knowledge of football, contact list within football and understanding of financial services gives me an advantage over my competitors. When I started out as a Football agent, my business partner was a lawyer, so I learned a lot of legal aspects of sporting matters which has also helped me a lot. I am definitely at an advantage over ex-Players.